The Halifax, Nova Scotia, Chronicle-Herald/Mail-Star, January 10, 1992:

In these times of economic woe, the bandleaders of the advertising world are trying to find new ways to seduce customers into spending their money.

A report by American Demographics magazine says psychographic marketing techniques helped marketers of a roach spray discover that the reason low income women in the Southern U.S. were the heaviest users of roach spray was that a lot of their feelings about the roach were very similar to the feelings they had for the men in their lives.

The roach, like the men in their lives, only came around when he wanted food. The act of spraying roaches and seeing them die was satisfying to this frustrated, powerless group.

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