While an eight-year-old Florida boy was still in a coma after having his arm bitten off by a shark, the People for the Ethical Treatment of Animals led an effort to install a controversial billboard suggesting that the shark may have been motivated by "revenge," a notoriously human emotion.

And after being unsuccessful in Seattle, PETA installed another billboard in Vancouver advising people to "Eat the Whales." The campaign criticizes meat-eating whale enthusiasts as hypocritical, under the reasoning that whales can only be harpooned in their natural habitat and have a better chance to escape death than cruelly raised farm animals. Whales are also much larger, thus requiring fewer individual deaths.

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