Animal rights activists are targeting Peter Rombold, who gives free, informal lessons in how to be a matador at his school near San Diego. How informal? Since bullfighting is illegal in the United States, Rombold doesn't actually use bulls in training—he just pretends he's a bull and charges at his students. The approach seems to be successful. Three of his students have actually gone on to become matadors in Mexico. Activists hope to shut down the operation based on a California state law that prohibits advertising or "promoting" bullfights.

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