The People for the Ethical Treatment of Animals outraged New York Mayor Rudolph Giuliani for using his image in a parody of the dairy industry's popular "Got Milk?" ads. PETA's ad depicts a frowning Giuliani with a milk mustache and asking, "Got prostate cancer?" The ad claims a connection between drinking milk and prostate cancer, which Mayor Giuliani has contracted, based on an extremely tentative study by the Harvard School of Public Health that focused on the health effects of calcium. The milk industry was quick to point out other research suggesting that dairy products help fight high blood pressure, colon cancer and osteoporosis.

[Ed.: PETA also started a campaign to convince parents that feeding meat to their children "constitutes child abuse," and that heart disease, cancer, and strokes were "unequivocally linked" to eating meat.]

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