An Inclusive Litany

12/17/98

After researchers noted an increase in the number of French people who no longer ate breakfast, Jacques Puisais, founder of the French Institute of Taste, followed stereotype closely and managed to find a way to blame this trend on America. Puisais told the Scripps Howard News Service that French families once enjoyed a communal breakfast followed by a trip by a family member to pick up croissants at the local baker's shop. But then Kellogg's began advertising corn flakes as a breakfast alternative, which Puisais calls a "miserable" and "inhumane" food fit only to be consumed shamefully in solitude. As a result, Americans were also responsible for a marked increase in loneliness, isolation, and existential angst among the French.

[Ed.: To combat foul odors pervading the Paris Metro, officials have developed a new "perfume," titled "Madeleine" after the worst-offending station, which they plan to apply throughout the system. The plan's developer, Pierre Pichat, research director at France's National Centre for Scientific Research, said the product is based on titanium dioxide, a chemical used in suntan creams that freshens the air when exposed to ultraviolet light. "The search for the right product has lasted years," commented Pichat. Perhaps they can also look into another brand-new technology—it's called washing with soap.]