Invitees to the artist William Scarbrough's exhibit at a New York gallery received their invitations in the form of a canvas bag filled with parts of a slaughtered cow. Despite protests from people unhappy about receiving a collection of lungs, hearts, guts, and tongues in the mail, Scarbrough was unfazed. "I sent something sensational because I wanted people to finally see what the real thing is—what rotting animals smell like," he said. "I didn't care if people react positively or negatively—I want a reaction."

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