An Inclusive Litany

2/27/95

Cynthia and Richard Selfe in The Journal of the Conference on College Composition and Communication, National Council of Teachers of English, December 1994:
Built into computer interfaces are also a series of semiotic messages that support this alignment along the axes of class, race, and gender. The white pointer hand, for example, ubiquitous in the Macintosh primary interface, is one such gesture, as are the menu items of the Appleshare server tray and hand, calculator, the moving van (for the font DA mover), the suitcase, and the desk calendar. Other images—those included in the HyperCard interface commercial clip art collections, and in the Apple systems documentation—include a preponderance of white people and icons of middle- and upper-class white culture and professional, office-oriented computer use. These images signal—to users of color, to users who come from a non-English language background, to users from low socio-economic backgrounds—that entering the virtual worlds of interfaces also means, at least in part and at some level, entering a world constituted around the lives and values of white, male, middle- and upper-class professionals. Users of color, users from non-English language background, users from a low socio-economic class who view this map of reality, submit—if only partially and momentarily—to an interesting version of reality represented in terms of both language and image.