In Wisconsin, officials at Winneconne High School issued a ban on T-shirts sporting the "Billabong" brand name, which they said was too suggestive of a "bong" used to smoke marijuana. The company, which branched out from surfboards into beachwear, takes its name from an Australian aborigine word meaning lagoon.

Adam Szadkowski, a student who had been ordered to go into a school restroom and turn his shirt inside-out to conceal the offending logo, found the rule "ridiculous," wondering, "are they going to ban us from wearing a shirt that says 'potato' just because it has the word 'pot' in it?"

"I realize Billabong is a surfing company," said Principal Ed Dombrowski. "If we were in California or Florida where they do a lot of surfing, I would understand. But we don't surf here, so where do we draw the line?"

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