Beer lover Richard Overton brought a $10,000 lawsuit against Anheuser-Busch, claiming false advertising and failure to deliver on its promises. No matter how much Bud Light he drank, the scenes depicted in the commercials—that of young friends and women with tiny bikinis frolicking on beaches—never materialized. What's more, he sometimes got sick when he drank. So in 1991 he sued, alleging emotional distress brought on by Anheuser-Busch's failure to provide "unrestricted merriment." A trial court threw out the case, but Overton took it to the Michigan Court of Appeals, which ruled for Anheuser-Busch.

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