Atmospheric scientist and former global cooling theory proponent Stephen Schneider quoted by Jonathan Schell in Discover, October 1989, on the subject of global warming:

On the one hand, as scientists, we are ethically bound to the scientific method, in effect promising to tell the truth, the whole truth, and nothing but—which means that we must include all the doubts, the caveats, the ifs, ands, and buts. On the other hand, we are not just scientists but human beings as well. And like most people we'd like to see the world a better place, which in this context translates into our working to reduce the risk of potentially disastrous climate change. To do that we need to get some broad-based support, to capture the public's imagination. That, of course, entails getting loads of media coverage. So we have to offer up scary scenarios, make simplified dramatic statements and make little mention of the doubts that we may have.

Timothy Wirth, Under Secretary of State for Global Affairs, 1990:

We've got to ride the global-warming issue. Even if the theory of global warming is wrong, we will be doing the right thing in terms of economic policy and environmental policy.

Teya Ryan, Senior Producer of Turner Broadcasting's CNN-produced "Network Earth" series, in the Gannett Center Journal, Summer 1990:

The "balanced" report, in some cases, may no longer be the most effective, or even the most informative. Indeed, it can be debilitating. Can we afford to wait for our audience to come to its own conclusions? I think not.

Boston Globe environmental reporter Dianne Dumanoski at an Utne Reader symposium, May 17-20, 1990:

There is no such thing as objective reporting... I've become even more crafty about finding the voices to say the things I think are true. That's my subversive mission.

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