From Postmodernism, Sociology and Health, by Nicholas J. Fox:

To take an aspect of governmentality with regard to health, Nettleton's (1991) study of the recruitment of mothers in the disciplining of oral hygiene demonstrates such a regime of governance, in which the care of the self is elevated to a moral virtue which creates a subjectivity of motherhood on the subjects of its discourse, while formulating a liberal "welfare mentality" of surveillance of the population of children's mouths and teeth. The mouths of the children are inscribed in this act of governmentality, but so, too, are the bodies of the "mothers," through the diligence with which they approach the task of sustaining oral hygiene.

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