Columnist Florence King relates a strange complaint made against the makers of a televised laxative advertisement. The commercial features a full roll of unused toilet paper, along with a sign reading "Day 1 ... Day 2 ... Day 3 ... Day 4 ..." After the laxative is shown and extolled, the roll is shown unrolling at top speed, proof that the laxative works. Feminists complained that the ad addressed constipated men—thus implying that constipated women were not only unimportant, but invisible.

†