According to Thornton, cows and feminism make a natural pair. "Cows are great and so are women," she explained to the Associated Press. "Both of their lives are about self-sacrifice and about motherhood."
The artists paint two large words, one on each side of the cow. Because the herd will meander in a field, the message will inevitably become garbled. Thornton said that was part of the point. "To put it all together," she said, "you have to be savvy."